Dear Readers
Fight Times will become an E Magazine from the December/January issue and will be free to all readers. You will be able to find your free Fight Times online magazine at www.fighttimes.com
Fight Times has always led the way as a New Zealand Martial Arts and combat sports magazine and has never rested on its success. We brought you a ten year leading national publication and introduced Sports Master approved products to NZ at prices that saw Fight Times supplies take the market by storm.
We conducted the NZ century of Martial Arts awards and promoted international instructor seminars as well as conducting training camps, courses and promoting the best south island fight nites to date including world titles fights.
We got behind K1 NZ promoter Dixon McIvor and have greater plans in the pipeline to continue with this and grass roots kickboxing development.
Sole agencies for Sports Master and Rising Sun Productions have only been brought about by our dominant position in the market place and we now intend to expand on our product and title range to a level never seen before in this country. We have had the support of so many loyal people that have assisted us in making this all possible. I would like to name three of the most loyal and reliable and thank them enormously and look forward to working with them on the new e mag. Terry Hill, Dave Cameron and Johnny Lloyd are true friends and fight game authorities that have a commitment second to none. Thank you Gentlemen and I look forward to gaining even greater exposure for your submissions in the new format magazine.
My workload since September 11th has grown enormously to the point where I have had to decline instructing work and trips away and my close combat doctrine training manuals and programs are way behind schedule.
The magazine takes up hours every day of the week for all the team at Fight Times and the deadlines are a killer. Many magazines of all titles have simply disappeared over the last several years as the magazine market in minority subjects is less than profitable and it is the product sales that make it viable. I believe the printed magazine is a thing of the past in many respects and we needed to move with the times rather than become a dinosaur. We had received several offers to sell Fight Times but that was never a consideration as the name incorporates many other aspects not just print.
Many international leaders have already changed to Internet publications and the time and market here are ready for it. We will take with us a considerable client base and expand our readership nationally and internationally as well as being able to achieve one of our initial goals to be able to supply Fight Times free of charge and reduce our advertising rates to make them affordable to everyone.
Enter One Stop Martial Arts, a soon to be major entrant to the market place.
One Stop Martial Arts is an internet based parallel importer and distributor direct to the customer of leading brands of martial arts and combat sports supplies. They made us an offer we could not refuse and sat well with our future mission statement and expansion plans.
One Stop Martial Arts will dedicate a full time online publishing team complete with a designated computer technician. The expertise and brand power they will bring to Fight Times will take it to the next level and set it up well into the future. Nothing is forever anymore and one must move with the times or get left behind.
We have mutually beneficial agreements in place with major players and movers and shakers in the martial arts supplies, information and promotions areas that will bring an entirely new direction and perspective to the NZ martial arts scene. Already since we released the word on the new venture, clubs and business interests, as well as more advertisers than we have had contact us in some years have requested advertising and submission information.
The good news is we are no longer restricted by page numbers and submission considerations are far less with everything being online. The future looks bright for Fight Times to lead the way and even increase it's readership and market share considerably.
Fight Times is a name that means service and approved quality product and our site and office is nationally used as a major source for information on clubs, styles and supplies. This makes articles and advertising with Fight Times on line the best way to get the message out to the Martial Arts nationally.
Our online mail order is testament to how successful Fight Times is with clubs, shops and retail customers numbering in the thousands from the deep south to the far north.
The E Mag will only expand this more and more.
If you want to feature in the club directory of the first Fight Times E mag online send us you contact details ASAP. If your members want free notification mail outs and information on this new service simply have them email us their email contacts.
No more checking out the book shelves or sending subscription payments you will have immediate access in the comfort of you own home and can read, download or print out articles at will.
Regards Tank Todd
