New Years greetings readers and the first edition of Fight Times the free online e-Mag has proved to break all records in New Zealand fight game publications of all times.

New Zealand has always only had enough readers, advertisers and contributors to sustain one such publication and once it has major market share the others simply pick up the crumbs.

The printed magazine market in New Zealand for minority subjects is all work and production expenses and has little returns as a stand-alone proposition.

We realized this several years ago and put into place strategies to combine the magazine with a range of sole agencies providing customers with quality products at very reasonable rates, as well as a range of services to assist wholesale customers.

These sole agencies soon proved their worth and gave us a dominant position in the supplies and services aspects of the market as well as the publishing and advertising.

Being the number one seller for so long with little growth got our marketing and management researchers formulating new strategies and concepts.

They suggested as with the printed version of the magazine we should be first with any new launches. The decision to publish the online and free publication was the best means to not only survive in a labour intensive industry but also one that is prone to rising prices.

We spent many months advising our advertisers and writers and contacting new advertisers and writers. The response was incredible, especially when we advised them of our new projections and the fact that the magazine would now be on the worldwide stage.

We locked in new writers and secured new advertisers and then set about advising the world of the new Fight Times free online e-Mag.

They loved the free bit, especially when they realized they were getting a well-established top read with a lot more to offer. The word spread quickly and offers were received from all over the world from suppliers of just about everything and every brand in the industry.

The key was to secure the market as with the first New Zealand martial arts magazine printed version, knowing that once you have done this and done it well and of course free of charge, you have entered the next phase and means of fight game publishing and marketing and merchandising.

Well that was the business plan and we went online December 1st as planned and that's when things didn't go to plan or projection. We busted our projected hits for the first month in twenty-four hours and since then the hits have continued to bury the previous days, weeks and now months and the rate has not slowed.

Product sales have continued to increase to the point where we now not only have had to change the two weekly overseas shipments to weekly but up until Christmas it was daily deliveries.

We have not seen sales like it in the previous ten years and we are told we won't achieve a levelling out for up to six months with the high rate of new readers becoming subscribers daily.

We also have new advertisers and content planned to come online over the next several issues and many new timed product launches.

We also have weekly specials and price drops that will set new all time rock bottom prices in supplies of quality approved supplies.

We can offer advertisers to a large targeted captive audience and small clubs free basic budget advertising.

You can now more easily than ever before get all your news, features, products and services online in the comfort of your home, delivered to your door and guaranteed to be approved and quality at low prices.

The online ordering has expanded and continues to weekly and this is greatly contributed to the free e-Mag.

We took the initiative and were first to capture the market in New Zealand once again and everyone is much better off for the change. You will be spoilt with the additions and improvements that we have coming to Fight Times, so join our free subscribers list right now if you already haven't.

Thank you to the hundreds of readers for their endorsements of Fight Times new e-Mag and it's official; over one hundred thousand hits in the first month.